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'According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines.
According to thisreport, websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites. |
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How Do People Find Your Website?
At Site Express we offer Search Engine Optimastion (SEO). Search Engine Optimisation is the change made to a web page to improve the ranking of that page with one or more search engines. When optimising a web site text is to be written to include prominent keyword phrases relevant to the content of your website.
There are many different techniques and skills applied to good Search Engine Optimastion , and at Site Express we can apply these techniques to your existing website to make sure it is optimised well and therefore make it search engine friendly.
There are a some important things to know about Search Engine Optimastion or Website Optimisation (another name).
- Good Search Engine Optimisation takes time, there is no 'quick fix' or fast solution.
- Many advertisments and companies on the internet will guarantee top 10 placements, in the real world and advice coming direct from the search engine companies themselves... 'there is no guarantee'
- The more content on your pages with relevant keywords, the better chance you have of being ranked highly for your keywords or phrases on the search engines.
- It is very difficult to successfully optimise a website with less than 250 words on a particular page.
Using the latest technology we can give you a detailed report on what your website is lacking in terms of being optimised to the highest degree, and then we will quote on a per page basis to make your website search engine friendly.
Call today and give your website a higher ranking!
Top Tips To Optimise Your Website
Having a Web site that gets found in Google isn't hard to do, but it can be difficult to know where to begin. Here are some tips to get you started.
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Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose an appropriate domain name, and start out by optimising just the home page.
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Choose keywords wisely. The keywords you think might be perfect for your site may not be what people are actually searching for. To find the optimal keywords for your site, use tools such as WordTracker. Choose two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as "travel" or "vacation."
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Write at least 200 - 250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to "read" keyword rich copy on your pages so they can successfully classify your site. Use each keyword phrase numerous times within your copy for best results.
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Having directory listings are a key component to getting your site listed by Google and other search engines. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game.
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Don't expect quick results. Getting high rankings takes time; there's no getting around that fact. Once your site is added to a search engine or directory, its ranking may start out low and then slowly work its way up the ladder. Some search engines measure "click-through popularity," i.e., the more people that click on a particular site, the higher its ranking will go. Be patient and give your site time to mature.
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Don't constantly "tweak" your site for better results. It's best not to make changes to your optimisation for at least three-to-six months after submission. It often takes the engines at least that long to add your optimised pages to their databases. Submit it, and then forget about it for a while!
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